Visionary
Basically, before anyone becomes visionary he must first becomes observant which we discussed in the above trait and Steve Jobs was one of the few entrepreneurs which such disciplined trait installed in them. "Leaders fail when they assume that a good idea will be obvious to others," Simerson warns. In addition to that, you should put as much thought into how to influence other stakeholders as you do into the vision itself. This was one secret of Steve Jobs' success: He put a lot of work into getting people excited and so hyped about each new Apple product and this legacy still continues in Apple success until today where every new Iphone brand is assumed to be better than the previous one. His product presentations s was legendary and well prepared. His energy and desire to make sure Apple products were presented to customers in the best possible way even led him to design his own retail stores. Steve Job’s vision for Apple was to create products with simple user interface and elegant design which will attract and please largely to all age groups regardless of who they are. He also visualized how companies such as Microsoft were capable of dominating the software market by developing and then licensing their operating system to run on multiple platforms. Even though he was very strongly against that approach. His main aim was to take over the entire control of the user experience in which he achieved that by decreasing his software to run on Apple products only and gained full power over user experience in all hardware and software programs. In this trait we can learn that Job’s was always aware of what is happening his surroundings and he was able to see his vision and what he wanted for his products to be exactly like in market full of other competitive companies despite all of that it didn’t stop him to vision and achieve his objective.
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