3) Chen Ou

Proactive 

Chen Ou was the CEO of JuMei company. The company is the largest china-based online cosmetic shopping platform focused on make-up and skin care brands.it was set up in 2010. And until 2014 the company already initial public offering in USA. From began with a small company growing into the IPO Company which he only cost three years. Within these 3 years, jumei.com went from 100,000 Yuan in month sales to 500,000,000 Yuan. Nowadays the jumei company net worth is up to 3.5 billion $.

Proactive 

Proactive means control of the situation and make things happen or to prepare for a possible future problem. I would like to define the Chen Ou as the proactive entrepreneur. When he was 26 years old who was just as the MBA graduated student from Stanford University. In 2009, he was from US back to china. At that time, he suddenly found there was lack of one website specifically to sale beauty product. At soon, he meet the china famous angel investor xu Xiaoping. Because he found this proactive situation, so it makes he decided to create one china’s first cosmetics group-buy website. In 2010, ChenOu with his another two partner was created the jumei company. The core business is the can refund the product within 30 days, and make sure every product in website is original. In April of 2010, the jumei was make a slogan of buy any two product which u will got delivery free. This slogan was stimulating the consumer shopping motivation. Within only 2 month, it more than 10000 user was enjoy the jumei special price offer about cosmetic. At the end of the year 2010, it already create the sales revenue more than 10 million RMB. In addition, while the business was growing Jumei Company changed the office moving into Beijing. And the warehouse it being increase 5 times compare before. In December of 2010, the company again pushing the online refund policy which it make the consumer purchase or refund can only using finger to come true. That’s the innovation revolution.  At the same time the jumei website user already more than 1million user registered. The whole sales revenue is more than 0.15 billion RMB. And inconceivable until this time the company only created within one year. Nobody can predict why suddenly the company being so rapidly growing .with the business continuous ChenOu again push the new slogan of seal off the package within 30 days still can refund from jumei. Any doubt to saying that it like the luxury purchasing experience to customer. Until May of 2011, the month sales can up to 30 million, and the warehouse shipments can up to 20o thousands. And in 2012 ChenOu filmed and advertising for his company and said in the ad “I am ChenOu, I speak for myself’ to express his dream and encourage the young people to grasp the opportunity to start their business. He said, I wish every younger man and woman can crate his or her own business. Just like today jumei. In 2014 of May, the jumei was successfully slated to launch its initial public offering on the NYSE Friday .it plans to raise $195 million by offering 9.5 million shares at a price range of 19.5 to 21.50 and to list on the NYSE under the symbol JMEI. The online retail sales of beauty products in China were an estimated $3.7 billion in 2013 and are expected to reach $ 15.6 billion in 2018, according to Frost&Sulivan.